Digitalisierung (durch)denken! | Prof. Dr. Key Pousttchi | Keynote Speaker
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American Stock Trader: Interview with Digital Business Expert Key Pousttchi on the Future of Retail

Investor's site American Stock Trader is featuring an interview with Professor Pousttchi on Germany's international news channel Deutsche Welle: Digitalization and the future of retail and how Amazon, Google, Facebook and the like will impact bricks-and-mortar business with the help of big data and predictive analysis on the smartphone data they gather. “The times are a-changin', ” says Key Pousttchi. "Marketing will change more in the next 5 years than it did in the last 50 years. The game-changer is a new kind of customer ownership." 
Future of Retail Keynote Key Pousttchi American Stock Trader